With more than 200 million online active users, China is the largest online community outside of the U.S. territory; Google attempts to increase his market share with this new alternative.

China search engine Baidu dominates completely the Chinese online scene with 60 % of the search market; Google takes 2nd place with 26% and Yahoo 3nd with almost 10 %.

Baidu offers search services like the other search engines, but there are some interesting options that we wont find in Google, Yahoo or MSN. It’s interesting how culture is an important factor to Baidu, the search options result logical with the China ancient culture, the image shows you Baidu search services, where you will find options like: Culture search, youth search, ancient literature & MP3 search.

In China, piracy is a big problem, and the music is not the exception, industry analysts estimate that 90 % of Chinas 162 million online users access pirated music from their computers every single day. The industry has made several attempts to stop Internet companies (including Baidu) from facilitating access to unlicensed music, but they have received mixed results from Chinese courts. Free music also entices more users to come back for another services and helps Baidu to sell more advertisement.

Badu search traffic for MP3 music is at least 7% of its total, and Google is trying to grab more traffic offering MP3 music search only for legal & licensed music.

With only 8 years online, the influence of Baidu in China is too much, Robin Li, Baidu cofounder explains:

We’ve been the No. 1 Web site in China for a number of years, and in fact we are the largest Web site outside of the U.S., when people get to know about the Internet, the first Web site they learn is about Baidu in China.

Google rules search engines around the world except in 2 countries, China & Russia, 2 hard rocks that in my personal opinion Google wont be able to crash, Why?, Russia & China are under the communist shadow and they have very different cultures. As I mentioned, Baidu takes 60% of Chinese search and Yandex takes 44%, ten points head Google and besides is the second most used search engine in Europe. Take a quick tour in the next video to learn more about Baidu.com

What can we expect from Google fight against these 2 Internet monsters? Leave a comment.

Source: Wall Street Journal